Market Research

Since 2007 prior to our launch, we performed comparative taste tests of energy drinks within the market to see how our product fared in comparison to the market leader.

Although we at X35 felt that our drink tasted much better than the other brands in the market, we were still shocked at the response, which showed that In excess of 90% of the public who tasted our drink said they preferred it far above all the other brands not only for the taste, but also smell, colour and presentation. Over 70% said they would buy it over the market leader because of its recorded health benefits from the addition of the black seed and the removal of the Taurine.

Here's the detailed report on what makes X35 a market leader in terms of consumer preference.