THE FOUNDER

Our Director Mr Mahomed Karim was born in the UK although his ancestral roots are in India, he has lived in the UK all his life and began his business career working from his fathers small fancy goods retail shop under his fathers guidance. He was then given full control of the running of his father's curtain shop in Lincoln UK, in which he was so successful in this outlet that he soon opened several other units in Lincoln and also a larger more exclusive unit in Leicester. It was there that he developed his thirst for success and has gone on to establish, develop and lead several successful businesses not least the present X35 Energy Ltd.
Due to his continuing success Mr Karim was in 2006 nominated for "YOUNG ENTREPRENEUR OF THE YEAR" by Who's Who magazine and also as recently as December of 2007 was again approached by "WHOSE WHO" Magazine for the same young entrepreneur for 2008.
Mr Karim a man of humble beginnings puts his success down to hard work, a desire to succeed, and above all the will of god.

THE TEAM

The X35 team consists of a group of professionals with approximately 30 years combined experience in the food and beverage industry, with top technical experts from leading bottled water manufacturing companies, leading marketing professionals from UK, highly qualified sales and sales management from worldwide and public relations manager with a world of experience of what the consumer wants. The X35 team with its drive innovative thinking and determination are one that intends to take X35 to the top of the ladder. 

THE MISSION

Our mission is to provide our consumers with a higher quality. healthier alternative to the products that are already available in the market and a wider range of choice when purchasing energy and health drinks, soft drinks, juices and bottled waters.

Our Mission statement is
Thirst for thinking, Thirst for execution, First for consumer Health

X35 was established in early 2007 at just the right time, after almost 2 years of research and development on the black seed and with the inception of the new trends of the soft drinks era.
Managed by a dedicated team of professional management with over 30 years of experience in the soft drinks sector, X35 looks set to take the lead in the beverage market.

The company’s principal activities are the development, production and distribution of an extensive range of carbonated and natural juice soft drinks as well as a new concept in bottled water. Our products are designed, with specially selected ingredients, to deliver mental and physical vitality while supporting the immune system.
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OUR MARKETING STRATEGY

To introduce our product into each country,  X35 Energy Ltd will be launching the full range of drinks at a relative trade exhibitions, for which you can get further details from our up and coming events page.
Plans are being negotiated for mobile advertising on the back of vehicles driving around various locations in each launch country along with press and media coverage.
We will be doing wet sampling in supermarkets universities cinemas CHR's (clubs, hotels and restaurants) and other large quantity sales outlets. Lots of point of sale will also be available. We have many other Food and Beverage Exhibitions planned for 2008, in Japan, Poland, Vienna, NEC Birmingham and probably one of the biggest and most popular Gulf foods in Dubai, UAE. As a result of our ongoing marketing campaign, we have already been approached by several large supermarket chains and can see our product distribution growing from strength to strength and market coverage areas increasing on a daily basis.
In respect of other countries the product has been launched in USA at the Americas IFE food and beverage exhibition, the reception was overwhelming, and we are presently in negotiations with several large distributors in USA who wish to take on our product. As a result of our products overwhelming response and interest, we are presently working with the World Television Group in the production of a TV programme about our product to be aired on MSNBC AND ESPN. We were advised by the producers at the TV station to delay the appointment of a distributor until they are ready to record the TV programme, to allow the distributors to be named on the programme, for sales and marketing purposes and before putting our product onto the shelves, to us this made good marketing sense and as such we have delayed retail sales in USA until the programme is aired.
Whilst at the USA show we were also approached by Tapesh TV, The Persian Broadcasting Corporation based in Los Angeles who also wished to do a programme regarding our product.
We recently exhibited at the Food expo in Oman and a press release can be found at

http://www.ameinfo.com/137805.html

And also More recently in India again a write up on this show can be found on

http://www.foodindustryindia.com/newfood/detailnews.jsp?n=X35%20Energy%20drink%20launched&id=376